E. & J. Gallo Winery, the world’s largest family–owned winery, recently commissioned its inaugural Gallo Consumer Wine Trends Survey to capture the current state of Americans’ wine drinking attitudes and behaviors. The survey posed a series of questions to 1,001 frequent wine drinkers in the US, which resulted in a better understanding of exactly where, when and how Americans are enjoying wine.
As a whole, the survey told us that Americans are enjoying wine more often than ever before by bringing it into dining, entertaining and even the most casual experiences — all while demonstrating an eagerness to experiment with various flavors and formats. These changes are part of an exciting transition in the wine industry as wineries focus more on catering to customers rather than asking them to conform.
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