What your label says about your brand can be a crucial element in consumer choice
What is the point of a wine label? Aside from the obvious legal requirements, wine labels are there to convey information quickly and clearly to the potential purchaser and/or consumer. As such, they need to be able to tell a story, quickly.

To tell their story, many wine labels fit within certain style groupings or archetypes to communicate their suitability for certain tastes, occasions and budgets. They typically use a form of visual shorthand (often called a “heuristic” in marketing literature) which consumers can use to decode and categorise multiple inputs in a wine aisle and quickly come to a conclusion that they feel is right for the occasion, budget and taste preference.

We recommend reading the original article at the original source.