The ESC Dijon Bourgogne (Burgundy School of Business) has recently wrapped up its three year study of wine blogging worldwide, the results of which have been released in a free whitepaper titled World Wide Wines: Digital Writing on Wine.
 
This is important not just because it sounds like The Scorpions’ kick-ass live album World Wide Live, but because the ESC Dijon Bourgogne study is the longest and most comprehensive view of the wine blogosphere ever attempted. Is it perfect? No (Exhibit A: calling Paul Mabray and I – now in or forties – the “younger generation of wine bloggers;” maybe compared to the average age of the wine guys writing for traditional wine media outlets…). But given its scope, its incorporation of other important wine blogging studies, and its length, this is as close as we’ve got to a litmus test on the global state of wine blogging.