This time of growth of the wine industry is characterized by complexity and global competition, where businesses are continuously changing and need to redesign and think of new strategies in order to meet consumer expectations and understand emerging demands.
Silvia Ghirelli, Food & Wine Tourism Expert, explains how consumers are becoming increasingly aware and feel the necessity of establishing a connection with a product, focusing on the experience, and with the talent of people behind a product.
This seminar focuses on wine tourism and hospitality, starting from the definition of Wine Tourism and description of the categories identified, following up with an overview of experiential tourism, carrying on with the explanation of wine as an experiential product, different trends, and ending with some of the best practices in Tuscany.
Video of the seminar held during the 8th InfowineForum Portugal (25-26 May 2021)
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