How do you feel when drinking wine and why? They’re the questions at the core of a broad and novel research project led by the University of Adelaide that aims to identify how wine flavour effects our emotions – and ultimately what role those emotions have in the desire to drink a particular wine at certain occasions and purchase more wine.

University of Adelaide academic in oenology and manager of the Sensory Research Facility Dr Sue Bastian is leading the three-and-a-half year research project, funded by the GWRDC.

‘“Excited” sums up my staffs’ and collaborators’ emotions about this project – as it’s breaking new and important research ground for the wine industry’, Dr Bastian said.

This project is a collaborative one between the University of Adelaide and the University of South Australia.

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