The varied factors that influence the decisions of wine distributors and sellers have been revealed as part of a four-year research project undertaken at the University of Adelaide Business School.

Funded by GWRDC, the project has delivered findings across several published papers, reports and a final project paper titled: ‘Mapping decision influences along wine industry supply chain’.

Several papers and the individual research outcomes of the various supply chains are published on the Wine 2030 website.

The research was completed by Steve Goodman, Senior Lecturer in Marketing and Program Director Higher Degrees by Research at the University of Adelaide Business School and adjunct Marketing Lecturer Cullen Habel, with the support of PhD student Teagan Altschwager.

‘The goal of the research was to first identify the various exchange points along the wine supply chain and then find out what influences the decisions that are made at those points’, Dr Goodman said.

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