MEDIA RELEASE: AUSTRALIAN WINE SECTOR $4 BILLION SALES TARGET
Australia’s wine sector has set an ambitious target to sell an extra $4 billion worth of wine over the next five years. A new national industry strategy released May 2nd,2007 predicts cumulative domestic and export sales between now and 2010-11 can reach $30 billion, rather than the $26 billion expected based on current production levels and consumer trends.The gains will come through a combination of new marketing focused on regional and fine wines, an increase in our commitment to research and development and innovation in general, and a focus on business sustainability at an individual winery level.
From the Australian Government and Australian Wine and Brandy Corporation web site
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