MEDIA RELEASE: AUSTRALIAN WINE SECTOR $4 BILLION SALES TARGET
Australia’s wine sector has set an ambitious target to sell an extra $4 billion worth of wine over the next five years. A new national industry strategy released May 2nd,2007 predicts cumulative domestic and export sales between now and 2010-11 can reach $30 billion, rather than the $26 billion expected based on current production levels and consumer trends.The gains will come through a combination of new marketing focused on regional and fine wines, an increase in our commitment to research and development and innovation in general, and a focus on business sustainability at an individual winery level.
From the Australian Government and Australian Wine and Brandy Corporation web site
An instrumental technique to classify wines quickly and reliably which can be used as a tool to tune the taste profile of a wine to the desired taste profile of a consumer target group
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