italianoenglishfrançaisdeutschespañolportuguês
Language
Search
  • » Marketing
  • » Sensory typicity of appellation wines: how to address this subject with consumers?

Sensory typicity of appellation wines: how to address this subject with consumers?

Damien WILSON, Ronan SYMONEAUX, Isabelle MAITRE, Laetitia MIROUX, Frédérique JOURJON ; Laboratory GRAPPE-UMT VINITERA- ESA ANGERS

Typicity and terroir are notions often used by wine industry professionals. However, do consumers really understand, know and retain these terms? A study completed by the GRAPPE laboratory- ESA of Angers in collaboration with VINIFLOR-Paris showed that the perception of terroir and typicity is strongly influenced by the implication level of the consumer and their implication for wine. These results can be used to propose communication strategies that take into account the implication level of the targeted consumers.
Published on 17/11/2009
Related sheets
  • E. Aguera, J.M. Sablayrolles
    The seasonal character of harvests limits winemaking considerably, especially oenological research. Thus, conserving sterile musts during the whole year to carry out experiments is certainly a very...
    Published on:10/08/2005
  • R. Beghi, V. Giovenzana, S. Marai, E. Ferrari, R. Guidetti; Dep. of Agricultural and Environmental Sciences, Università degli Studi di Milano, Italy.
    The study proposes the use of ultrasonic vibration to be induced in the bottles via a direct mechanical coupling, so as to be able to speed up the remuage operation.
    Published on:28/11/2018
  • A. Tugnolo, V.Giovenzana, R. Beghi, L. Brancadoro, R. Guidetti; DiSAA, Università degli Studi di Milano, Italy
    The aim of this work was to investigate the applicability of vis/NIR spectroscopy for rapid grape infection assessment in a view of a grape classification directly at the check point station enteri...
    Published on:09/10/2018
  • Results of interviews in 10 winegrowing regions
    This document illustrate practices observed on field in the famework of interviews realized during Winetwork project. 219 interviews were realized in 10 european winegrowing regions with the object...
    Published on:06/12/2016
  • Wayne F. Wilcox ; Plant Pathology & Plant-Microbe Biology Section, SIPS, Cornell University, USA
    Botrytis bunch rot (BBR), caused by the fungus Botrytis cinerea, causes damage to ripening grape clusters throughout the temperate regions of the world where pre-harvest rains occur. Although pure ...
    Published on:26/04/2017
  • Lucile PIC et Jacques MATHIEU, GIE ICV VVS
    In order to help winemakers choose the most suitable analytical method to help prevent the appearance of volatile phenols and "animal" notes in their wines, we prepared some trials to evaluate the ...
    Price:6 €(Tax included)
    Published on:16/01/2017
© All Right Reserved
ISSN 1826-1590 VAT: IT01286830334
powered by Infonet Srl Piacenza
Privacy Policy
This website and its related third-party services make use of cookies necessary for the purposes described in the cookie policy. If you want to learn more about cookies or how to disable them (either totally or partially), please see the cookie policy. By closing this banner, scrolling through this page, clicking on a link or continuing navigation in any other way, you consent to the use of cookies.
More informationOK

- A +
ExecTime : 2,063477