italianoenglishfrançaisdeutschespañolportuguês
Language
Search
  • » Marketing
  • » Sensory typicity of appellation wines: how to address this subject with consumers?

Sensory typicity of appellation wines: how to address this subject with consumers?

Damien WILSON, Ronan SYMONEAUX, Isabelle MAITRE, Laetitia MIROUX, Frédérique JOURJON ; Laboratory GRAPPE-UMT VINITERA- ESA ANGERS

Typicity and terroir are notions often used by wine industry professionals. However, do consumers really understand, know and retain these terms? A study completed by the GRAPPE laboratory- ESA of Angers in collaboration with VINIFLOR-Paris showed that the perception of terroir and typicity is strongly influenced by the implication level of the consumer and their implication for wine. These results can be used to propose communication strategies that take into account the implication level of the targeted consumers.
Published on 17/11/2009
Related sheets
© All Right Reserved
ISSN 1826-1590 VAT: IT01286830334
powered by Infonet Srl Piacenza
Privacy Policy
This website and its related third-party services make use of cookies necessary for the purposes described in the cookie policy. If you want to learn more about cookies or how to disable them (either totally or partially), please see the cookie policy. By closing this banner, scrolling through this page, clicking on a link or continuing navigation in any other way, you consent to the use of cookies.
More informationOK

- A +
ExecTime : 2,015625