STUDY ON CONSUMER CHOICE IMPACTS OF WINE BOTTLE CLOSURES REPORTED

A study by Rebecca Bleibaum (Tragon and UC Davis), Kate Lattey and Leigh Francis (both of the Australian Wine Research Institute) concerning consumer perception of wine closure options and their impact on purchase interest was reported at the 2005 Pangborn Sensory Science Symposium. The study found that the closure on wine bottles has an influence on consumer purchasing patterns, especially in the USA, where the market appears to be less ready than Australia to accept screw caps.

Published on 02/14/2006

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