There is, for better or for worse, no such thing as a typical Asian consumer. Indians are different from Chinese; Koreans from Japanese; Singaporeans from Malaysians; and Thais from Indonesians.
In China, the birthplace of tea, people in the north prefer the partly fermented oolong tea to the unfermented green tea which is the favourite in Shanghai.
The Asian palate has no problem appreciating nuances in taste and layers of flavours because of our exposure to so many different cuisine, ingredients, dishes and foods but when it comes to wine, even though our tastebuds are sophisticated, because wine is something new, most consumers are puzzled and confused that there are so many types and brands of wines.
To speak of Asian wine consumers having “expectations” concerning wine is to imagine that Asians are thinking a lot about wine in the first place. This is not the situation.
The seasonal character of harvests limits winemaking considerably, especially oenological research. Thus, conserving sterile musts during the whole year to carry out experiments is certainly a very...
Igor, BAROJA-CAREAGA, University of the Basque Country - Elena, GARCÍA DE LA PEÑA, Ardoatek - Dario, CANTU, University of California, Davis - And one, ESTONBA, University of the Basque Country - I...
Alexandra LOWREY, University of Auckland, New Zealand Bruno FEDRIZZI, University of Auckland Rebecca JELLEY, University of Auckland Stuart MORROW, University of Auckland
Parpinello, G.P., Ricci, A., Serantoni, M., Balducci, A., Ragni, L., Versari, A.; University of Bologna, Italy
Proteins occurring in wine originate from several sources during the winemaking process. Protein content in wines ranges from traces up to hundreds of mg/L, and may cause physical instability in wh...
Manuel Meneghetti, DSMN, Università Ca’ Foscari Venezia
The sun, the main natural resource of our planet, has been studied in recent years optimizing materials, technologies and processes to obtain electrical energy thanks to the best renewable and clea...
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