italianoenglishfrançaisdeutschespañolportuguês
Language
Search
  • » Marketing
  • » UNDERSTANDING TASTE AND EXPECTATION OF WINE CONSUMERS IN ASIAN MARKETS

UNDERSTANDING TASTE AND EXPECTATION OF WINE CONSUMERS IN ASIAN MARKETS

Poh Tiong CH’NG, Publisher / Editor / Columnist, Singapore

There is, for better or for worse, no such thing as a typical Asian consumer. Indians are different from Chinese; Koreans from Japanese; Singaporeans from Malaysians; and Thais from Indonesians. In China, the birthplace of tea, people in the north prefer the partly fermented oolong tea to the unfermented green tea which is the favourite in Shanghai. The Asian palate has no problem appreciating nuances in taste and layers of flavours because of our exposure to so many different cuisine, ingredients, dishes and foods but when it comes to wine, even though our tastebuds are sophisticated, because wine is something new, most consumers are puzzled and confused that there are so many types and brands of wines. To speak of Asian wine consumers having “expectations” concerning wine is to imagine that Asians are thinking a lot about wine in the first place. This is not the situation.
Published on 18/04/2007
Related sheets
  • E. Aguera, J.M. Sablayrolles
    The seasonal character of harvests limits winemaking considerably, especially oenological research. Thus, conserving sterile musts during the whole year to carry out experiments is certainly a very...
    Published on:10/08/2005
  • R. Beghi, V. Giovenzana, S. Marai, E. Ferrari, R. Guidetti; Dep. of Agricultural and Environmental Sciences, Università degli Studi di Milano, Italy.
    The study proposes the use of ultrasonic vibration to be induced in the bottles via a direct mechanical coupling, so as to be able to speed up the remuage operation.
    Published on:28/11/2018
  • A. Tugnolo, V.Giovenzana, R. Beghi, L. Brancadoro, R. Guidetti; DiSAA, Università degli Studi di Milano, Italy
    The aim of this work was to investigate the applicability of vis/NIR spectroscopy for rapid grape infection assessment in a view of a grape classification directly at the check point station enteri...
    Published on:09/10/2018
  • Results of interviews in 10 winegrowing regions
    This document illustrate practices observed on field in the famework of interviews realized during Winetwork project. 219 interviews were realized in 10 european winegrowing regions with the object...
    Published on:06/12/2016
  • Wayne F. Wilcox ; Plant Pathology & Plant-Microbe Biology Section, SIPS, Cornell University, USA
    Botrytis bunch rot (BBR), caused by the fungus Botrytis cinerea, causes damage to ripening grape clusters throughout the temperate regions of the world where pre-harvest rains occur. Although pure ...
    Published on:26/04/2017
  • Lucile PIC et Jacques MATHIEU, GIE ICV VVS
    In order to help winemakers choose the most suitable analytical method to help prevent the appearance of volatile phenols and "animal" notes in their wines, we prepared some trials to evaluate the ...
    Price:6 €(Tax included)
    Published on:16/01/2017
© All Right Reserved
ISSN 1826-1590 VAT: IT01286830334
powered by Infonet Srl Piacenza
Privacy Policy
This website and its related third-party services make use of cookies necessary for the purposes described in the cookie policy. If you want to learn more about cookies or how to disable them (either totally or partially), please see the cookie policy. By closing this banner, scrolling through this page, clicking on a link or continuing navigation in any other way, you consent to the use of cookies.
More informationOK

- A +
ExecTime : 2,203125