This time of growth of the wine industry is characterized by complexity and global competition, where businesses are continuously changing and need to redesign and think of new strategies in order to meet consumer expectations and understand emerging demands.
Silvia Ghirelli, Food & Wine Tourism Expert, explains how consumers are becoming increasingly aware and feel the necessity of establishing a connection with a product, focusing on the experience, and with the talent of people behind a product.
This seminar focuses on wine tourism and hospitality, starting from the definition of Wine Tourism and description of the categories identified, following up with an overview of experiential tourism, carrying on with the explanation of wine as an experiential product, different trends, and ending with some of the best practices in Tuscany.
Video of the seminar held during the 8th InfowineForum Portugal (25-26 May 2021)
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Published on 11/15/2021
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VIDEO SEMINAR (Silvia GHIRELLI, streaming 35 mins)
Wine is fundamentally a high-intervention product, and along all stages from harvest to bottling it's our job to guarantee safety and quality, but it's also up to us to research, experiment, and ad...
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Chemical, biochemical and physiological factors influence the composition of the retronasal aroma during wine consumption, but not only tannins influence mouthfeel: anthocyanins do too. New methods...
What's the importance of varietal thiols, esters and glycerol content from an organoleptic quality point of view? How do volatile compounds evolve during wine aging and storage conditions? Are ther...
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VIDEO SEMINAR (Silvia GHIRELLI, streaming 35 mins)
