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Academics Explain Terroir But Not Exactly The Way Wine Consumers Might Expect

Academics Explain Terroir But Not Exactly The Way Wine Consumers Might Expect

It’s the location. It’s the climate. It’s the local yeast population. It’s ineffable. It's terroir.

Well, not according to Giulia Meloni and Johan Swinnen, LICOS Centre for Institutions and Economic Performance & Department of Economics University of Leuven and the Centre for European Policy Studies.

In a paper sponsored by the American Association of Wine Economists titled, “Trade and Terroir: the Political Economy of the World’s First Geographical Indications,” Meloni and Swinnen make an effort to show that rather than being indescribable or inexpressible beyond words, terroir may be a reflection of trade and politics .

We recommend reading the original article at the original source: click here.

Source: Forbes

Published on 20/02/2018
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