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Academics Explain Terroir But Not Exactly The Way Wine Consumers Might Expect

Academics Explain Terroir But Not Exactly The Way Wine Consumers Might Expect
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It’s the location. It’s the climate. It’s the local yeast population. It’s ineffable. It's terroir.

Well, not according to Giulia Meloni and Johan Swinnen, LICOS Centre for Institutions and Economic Performance & Department of Economics University of Leuven and the Centre for European Policy Studies.

In a paper sponsored by the American Association of Wine Economists titled, “Trade and Terroir: the Political Economy of the World’s First Geographical Indications,” Meloni and Swinnen make an effort to show that rather than being indescribable or inexpressible beyond words, terroir may be a reflection of trade and politics .

We recommend reading the original article at the original source: click here.

Source: Forbes

Published on 20/02/2018
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