• » News
  • » Launch of the "SalViBio" video contest

Launch of the "SalViBio" video contest

The social role of traditional viticulture

Action 6 of the SalVibio Project entitled "The social role of traditional viticulture" is aimed at documenting and raising awareness of the social and environmental role of traditional vine culture in inland areas, especially among young people, beyond its economic dimension. The action, implemented by Vinidea with the support of UCSC in collaboration with the schools of Lugagnano Val D'Arda and Vernasca, takes the form of a contest open to young people with prizes and awards for those who produce the best documentary on the role of wine-growing on life in the Val d'Arda.

Nowadays adolescents possess, even if informally developed, many skills in the use of technology and show creativity and flair in their "productions" which then end up on Instagram Tik tok and Youtube. The aim of this activity is to recognise and enhance these skills, accompanying them in the discovery of techniques and tools to strengthen existing skills and develop more specific ones in the field of videomaking: How do you come up with a subject and a script for a video? What is a storyboard? Are there rules for shooting correctly and making the footage more aesthetically pleasing? What is the final editing? What software can be used to edit a video? And once made, where and how to promote it?

All these topics were dealt with during an on-line course on Videomaking offered by the project to the students, taught by Dr. Elena Valdameri, a collaborator of CREMIT (Research Centre on Media Education, Innovation and Technology) linked to the Catholic University of the Sacred Heart in Milan.  The course of 4 modules, each with 2 hours of on-line lessons and home exercises, was structured around the same number of key words: "subject", "filming", "editing" and "dissemination" - and the students of the classes involved were able to acquire the necessary knowledge to correctly make videos, each according to their own style, in all their phases.

After the course, the students will make an original video which tells a story related to the role of viticulture in the life of the Val d'Arda. A jury made up of the school teachers, Dr Elena Valdameri and the partners of the SalViBio project (Vinidea, Unicatt and the wineries) will assess all the videos according to the following criteria: Technical qualityContent (best story told), Commitment to the activity.

According to the results of the evaluation, 3 winners will be named (1 for each category). The official announcement of the winner and the award ceremony are scheduled for May 2022. All videos will be uploaded to the SalViBio project website and Facebook page, and to the InfoWine magazine YouTube channel. The videos will also be screened during events promoting the wines of the territory, organised by the Consorzio Colli Piacentini DOP, Association of Vin Santo di Vigoleno producers etc.

Patronage and partnersr
The GAL del Ducato has supported the initiative with a financial contribution, and the municipalities of Lugagnano and Vernasca have both officially decided to sponsor the initiative at no cost.

Published on 11/05/2021
Item available in italiano
Related sheets
    1st meeting of the "school in the vineyard" with foreign refugees
    Grapevines winter pruning
    In the context of Action 7 of the ValorinVitis Project, the first session of "school in the vineyard" for foreign refugees was held on March 13, 2018. The group of 15 refugees managed by the cooper...
    Published on:03/20/2018
    The 2016 California winegrape harvest was early, with a mostly normal yield of exceptional quality fruit throughout the state. A relatively even growing season followed welcome winter rains that he...
    Published on:11/01/2016
    The fifth edition of the International Grenaches du Monde Competition, launched in 2013 by the Conseil Interprofessionnel des Vins du Roussillon (CIVR – Interprofessional Board of Roussillon ...
    Published on:02/19/2017
    Entries open in September 2016 and close on 28 February 2017.
    The OIV Awards rewards the best works published over the past two previous years which provide an original and relevant contribution, with an international significance for the vine and wine sector...
    Published on:08/23/2016
    Who is active, entertaining, educating the masses, and sharing on Twitter, Facebook, Instagram and the other platforms today?
    Published on:02/05/2017
    2018 outlook: the US wine industry is at the tail end of a 20-year growth period
    US Wine industry’s annual report that assesses current conditions and provides a unique forecast based on micro- and macroeconomic and behavioral trends.
    Published on:02/20/2018
© All Right Reserved
ISSN 1826-1590 VAT: IT01286830334
powered by Infonet Srl Piacenza
- A +
ExecTime : 3,328125