Master of Business Administration (MBA) with an international approach and focus on sustainable management and sales concepts, using real-world examples from today's wine industry
The degree is state-recognised and accredited.
Course language(s) 100% English
Winter semester - October A two-week on-campus presence per semester
Four semesters (two years) Application deadline 15 July for the following winter semester
15 July for the following winter semester
Success in business is no longer just dependent on the quality of the product. Managers face numerous challenges for sustainable business management, including globalisation, climate change, shifts in customer behaviour, and running large companies with more complex workflows (and greater risks), to name just a few examples. To be successful domestically and abroad, managers must be able to recognise and effectively evaluate business opportunities in the marketplace and pursue them in a sustainable way. That also holds true for business in the wine industry.
Business management and sales skills
Sustainable business management and sales skills are at the centre of this programme. Practical problem-solving strategies and business tools are taught using real-world examples from the wine industry.
In addition to the classic business administration content of a traditional MBA, this programme also emphasises sales and sustainability in terms of the environment, society, and business as well as international wine markets, consumer research, and a sensory analysis of wine.
Students are given intensive instruction in these topics based on the latest developments in both academic research and the business world. At the same time, students become acquainted with the world of international wine and learn about the particularities and sensory characteristics of important wine products.
Minimal on-campus presence
The MBA programme can be completed with only 36 days of attendance - a flexible lecture schedule allows students to continue working full-time. On-campus weeks, which consist of workshops, seminars, and lectures, take place during the first three semesters. In the fourth semester, students research and write the Master's thesis. Because of the minimal on-campus presence, it is suitable for employees and entrepreneurs from around the world.