Report on digital trends applied to the vine and wine sector
OIV Digital Transformation Observatory Hub
The OIV held a symposium on the digitalisation of the Vitivinicultural sector to discuss the vast possibilities of this fast changing world, bringing together experts from the academia, governments, international organisations and the private sector from different countries.
As part of the Strategic Plan 2020-2024, the OIV had established as one of its key axis: “Facilitation of the digital transition of the sector” which has been materialised in a Digital Transformation Plan with 4 main initiatives, one of them being the establishment of The Digital Transformation Observatory Hub which aims to enhance information, promotion and dissemination of digital practices and innovations in the sector.
The comprehensive study on the digitalisation of the vine and wine sector has been developed based on a Member States’ Survey and on Experts’ Interviews, and has recently been released. The main digital trends in the vine & wine sector which have been identified range from Internet of Things (IoT) / Sensorisation, Artficial intelligence, to Smart storing, and are applicable in the vineyard, winery and distribution phases.
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