No cumprimento do plano de promoção dos Vinhos de Portugal 2016, a Viniportugal vai implementar 35 sessões de formação em loja dirigidas a 175 Product Consults da SAQ, tendo como objectivos:
-Educar as equipas sobre os vinhos portugueses;
-Estimular a recomendação dos vinhos portugueses nas lojas SAQ;
-Construir imagem de marca e reforçar a notoriedade dos vinhos portugueses.
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